*** What follows is our April Fools gag of 2010. Although strangely plausible for some companies, Invelos has no intention of heading down this road. ***

Those of you who follow tech news will have followed the stories covering Apple's new policies regarding nudity and/or salacious content.  Since the launch of the iPhone, they've become more and more restrictive of the content they allow on their app store.  Although this policy hasn't been universally cheered, there's no denying that it has cleaned up some of the unneeded fluff and resulted in an app store that's more acceptable to a broad range of customers.

With the upcoming iPhone release of DVD Profiler, we faced a decision: we could continue our open policy of allowing "adult" content and risk our app being delisted, or we could follow Apple's lead and eliminate this unnecessary category from our listings.

However, we quickly determined that cultures vary greatly in what they deem acceptable.  In many countries, partial nudity is fine, but violence is heavily restricted.  In others, a 1-second glimpse of an uncovered breast is enough to send the politicians into a multi-year tirade on the perils of indecency. 

We respect the moral imperative of all of these cultures and feel that it would be prejudiced to follow one set of restrictions without including the concerns of all of our covered cultures. 

With that in mind, we will begin an immediate culling of any content deemed salacious, impure, indecent, violent, gruesome, disrespecting of culture, promoting of civil unrest, insensitive to lifestyle choices, political, religious, or otherwise objectionable to any of our users.

We do realize the downside to this policy (that being our database size may shrink somewhat), but we strongly believe the 2.5% of the database that remains after these deletions will be among the best examples of family-friendly programming ever created, and we will be proud to have them!

Thanks to everyone in advance for your support of this honorable and very necessary new policy! 

*EDIT* New research indicates our initial estimate was incorrect - the actual percentage of titles remaining will be closer to 0.025%, or roughly 120 titles total.  It will be a difficult transition, but we're confident it's the right thing to do.